First Group Marketing and Admissions Conference

For the first time, our Marketing and Admissions teams from all Schools across the Group came together for a special conference to explore the future of our work.

Highlights included:

• Marketing, admissions strategies, and customer experience with Rachel Hadley-Leonard, RHL Consulting.
• SEO, performance marketing, and analytics in 2026 with Heather Horton, Founder of Ecrubox, and Sarah Jane Walker.
• Understanding current trends and improving outcomes with Dominic Moon, Metropolis Education.

It was an inspiring session full of shared learning, collaboration, and ideas on how we can continue to make all our Schools even stronger together.